The Great Big Green Week has begun! This week sees communities across the UK join forces in support, celebrating ways to take action to tackle climate change, and to protect green spaces, and promote the importance of these things, raising their profile both within the community and for local and national leaders.
This is a cause that has been very important to me since childhood. It has always made perfect sense that we need to look after where we live - from our home to our community, to our environment, both locally and globally. Yet I have always been saddened and disappointed to find others mistreating these spaces, from littering and lighting irresponsible fires, to disturbing wildlife and building on natural spaces from back yards to fields. I do what I can, when I can, from picking up litter, educating myself and taking as green an approach as possible, creating my own wildlife garden at home, and joining conservation efforts at local nature reserves and green spaces.
I say ‘truly green’ businesses, as recently there has been a rise in what’s known as ‘greenwashing’ where companies use crafty marketing to imply that they are eco-friendly when they’re not ~ at least not entirely. Focused entirely on profit, they seem to spend many more resources trying to shout and ‘prove’ that they're green, than actually being green. It can mean that even the most well-intentioned of us consumers can end up making accidental bad decisions. Greenwashing can come through misinformation, conflicting practices, or using a green campaign to avert attention from otherwise environmentally harmful practices. The term greenwashing has been around since the 80s, so the concept is not at all new, but the practice of it is on the rise. Check out my 9 tips to avoid being greenwashed at the end of this blog.
Some examples of greenwashing:
What am I doing for The Great Big Green Week? I’m holding a stall at The Big Green Eco Fair at Plymouth’s Unitarian Church, where I’ll have taster treatment/healing sessions available. I will also be giving a talk there on Sunday 26th about Green Wellbeing, sharing tips on how you can be green in the way you look after yourself and keep your wellness up. The fair runs Saturday and Sunday 25th & 26th September from 10am - 5pm each day. I really hope you’ll join us!
I have also organised a Gratitude and Wellness in the Park event for Friday 24th September at 10am, in Central Park, Plymouth. Read more about the event here. Tickets are available via eventbrite below. I hope you'll join me.
Find out more about The Great Big Green Week on their website.
9 tips to avoid being greenwashed
Author - Zoe Copeland, MFHT
With a background in education, sports coaching and mental health, Zoe began to explore more holistic avenues of helping people with a particular focus on where the mind and body meet. Zoe began her bodywork training in Sports Massage and has since studied other massage theories and techniques, as well as Reiki, to provide a holistic approach to each treatment. With specific training in women's health, trauma and scars, she has developed an intuitive practice which leaves you feeling a positive change in your body and mind after every appointment.